For example, just because "Captain Marvel" was playing in one auditorium didn't mean that owner couldn't show "Endgame" in that same auditorium later in the day. Theater owners scheduled the films they were obligated to show in such a way where they could also fit in additional "Endgame" showings. So, multiple projectors in multiple theaters can be programmed to play a number of different movies. Gone are the days of actual film projectors, everything is digital now. However, theater owners were able to find a loophole. So the consensus was these agreements would limit owners' ability to add more "Endgame" showings to meet the demand. This was based on the projected number of theaters and screens it would play in and on and the fact that it was a three-hour movie.įor one, theater owners have contracts with other studios to show their films during the weekend. Traditional accounting made it appear that at most, "Endgame" could earn only about $280 million. In the days leading up to its release, it seemed impossible that "Avengers: Endgame" could haul in even close to $300 million domestically during its opening weekend. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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